Sallie Mitchell

Public Relations & Advertising

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Advertising: Burkart & Salzgeber

Objectives
Recruit new clients and retain current clients
Create first-time branding program

Strategy
Created/placed an image campaign for daily newspaper. Created branding slogan "Life is short. Hire a professional."

Results
Business up 10 percent each year for three years from new clients, despite proliferation of do-it-yourself tax prep software





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